Monday, April 1, 2019

Magazine Cover That Consists All The 7 Elements

Magazine cover of Chelsea FC

1. Masthead

Chelsea FC is typed down using a sans serif font style in the club's official blue and grey colour. A Simple typography yet effective in attracting readers attention.

2. Selling Lines

Their selling lines is placed right below the mashead. "The Official Chelsea Football Club Magazine".

3. Date Lines

The date of the magazine being issued is written above the bar code. the date issued is "August 2018"

4. Main Image

Chelsea FC's current captain Cesar Azpilicueta is the main image in this magazine cover.

5. Main Cover Line

The main cover line is 'Will To Win" that was written in the left side of the cover.

6. Cover Line 

The cover line is "Why Cesar Azpilicueta Is Positive About The Future" that was written below the the main cover line. 

7. Bar Code 

The bar code is placed on the right side of the cover below the company that sponsored the club. 

Monday, March 25, 2019

Bad Typography

1. Hameed 'Pata' Mee Sotong Signboard


















This is the signboard of the famous squid fried noodle in georgetown, Penang. In my opinion, the signboard is too colourful which consist of more than 3 colours. I think for signboard typography, it will be more suitable if we just use maximum of 3 colours only. 

2. Nasi Kandar Beratur Signboard













This is signboard one of the famous Nasi Kandar restaurant in Penang. Although it uses one type of font and two type of colour for the typography, the arrangement of the typography is messy. It would be much better if they arrange it properly.

3. Pasembur Gurney Drive Signboard


















Pasembur Gurney Drive is the best Pasempur in Penang. Although the food if good, they should improve their signboard because for me the signboard is too colourful and old looking. there too many colours and it would be hard to read from far. 

Monday, March 18, 2019

RAHEEM STERLING 
MANCHESTER CITY FC


6 Elements of design in this poster :

1. LINE
From the poster, they use line to separate the name and the player's jersey number. 

2. SHAPE
The shape used is the icon of the club on the top left corner of the poster.

3. SIZE
The large picture of the player makes it as a focal point for the poster.

4. COLOR
The color that are used in the poster are dark blue, light blue and white. They used those color because it were the official color of the football club.

5. TEXTURE 
They used a large number 7 with the shadow of the player inside it as the background.

6. VALUE
To emphasize the picture of the player, they used dark blue background so that the player's in the poster will be standout. 





Monday, March 11, 2019

Petronas Mesra Mineral Water Bottle Packaging

Petronas Mesra Mineral Water
Packaging is a powerful element influencing why consumer purchase certain product but often it fades into the background as if it were an afterthought. Sometimes we don’t pay any attention at all to a package. We rip it open without giving it much thought. Yet on an unconscious level, there are so many cues and messages being communicated to us, that we aren’t thinking about how the package influenced our purchase decision.

Recently, this mineral water by Petronas went viral because it has a unique design which make it different from other competitor. In my opinion the label design of this mineral water bottle is the reason why i said it is different from others. The bottle was wrapped by a transparent label with the volume of the water was placed nicely. The purpose of Petronas designing the bottle this kind of way is actually to persuade people to drink more water everyday. They also created a challenge which known as #WaterChallenge. for some reasons, it helps in promoting the brand name and increasing the profit of the company. 


All in all, a product's packaging communicates many things, from what the product can do for your customers to your company's values. some would argue that the packaging is as important as the product itself because it's a crucial marketing and communication tool for your business. 







Monday, March 4, 2019

The Avengers

The Avengers: Infinity war



















The best thing about Infinity war I think everyone will agree – is finally seeing these characters interact and meet. It was a movie experience I will never forget. In both screenings I went to the crowd would cheer every time one of the heroes popped up. The crowds went nuts when T’Challa and Okoye popped up on the screen. Wakanda Forever! Overall, if I had to give the movie a score, I’d say its 9.5 out of 10. I loved everything about the movie and wish I could talk more about it, but it’s nearly impossible to go into details about the movie. 

A man who stops advertising to save money is like a man who stops a clock to save time. -Henry Ford

In this modernizing era, Advertising served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity or a luxury, you can't rely on a one-time announcement or word of mouth to mouth chatter to keep a steady stream of customers.

There are cases which a new company that just started to enter the business world collapsed because they are weak in advertising. the main reason is these companies choose to save their money by producing more products as they think it helps in gaining more profits. these type of companies should be aware that advertising is important in helping their business to grow. For example, Datuk Alif Syukri, CEO of D'herbs cosmetics and also a successful millionaire, he always comes up with new idea or ways in promoting his products. he also uses many type of advertising tools for example, television, social media, radio and many more. in the end, he is now a successful business man and also a public figure.

All in all, i agree on the statement of Henry Ford because in my opinion, no business will succeed without advertising. It is like you are stopping money from getting into your bank account.