what is covid-19?
Covid-19 also known as coronavirus is a kind of common virus that causes an infection in your nose, sinuses, or upper throat. COVID-19 is a disease that can cause what doctors call a respiratory tract infection. It can affect your upper respiratory tract (sinuses, nose, and throat) or lower respiratory tract (windpipe and lungs). It's caused by a coronavirus named SARS-CoV-2. SARS-CoV-2 is one of seven types of coronavirus, including the ones that cause severe diseases like Middle East respiratory syndrome (MERS) and sudden acute respiratory syndrome (SARS). The other coronaviruses cause most of the colds that affect us during the year but aren’t a serious threat for otherwise healthy people.
COVID-19 ADVERTISEMENTS
First things first, this is the ad made by nike. From the copy, i can see that nike uses a rather emotional appeal towards their ads. During covid-19 lockdown, all sports events were cancelled and it had affected thousands or maybe millions of athletes around the world. As a big and well onown brand, nike always come up with a brilliant idea to create awareness. It will somehow leaves a positive impacts towards their brand and also helps the government to educate the citizens to stay inside.
The other brands that also stood out during MCO was McDonald. McDonald often took advantage of everything that currently happened. As an example, they create tons of ads regarding the safety and also cleanliness of their food before it being delivered. They uses a simple copy so that their customer can easily undertstand the message they wanted to deliver.
