Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person's point of vies, rather than just one's own, and enable prosocially, or helping behaviours that come from within, rather than being forced.
THETRUTH.COM
This ad campaign uses marlboro tag to hightlight the cause of death by smoking. By posting this ad, they managed to instil fear inside the audience life. The ad also tells the audience about 440,000 americans die every year from various diseases related to smoking and about 90% of them started as teen smokers. It is clear that this ad wanted to spread awareness regarding cigarette can kill anyone.
VIDEO AD
UNICEF is a special program of the United Nations devoted to aiding national efforts to improve the health, nutrition, education, and general welfare of children. Based on the link stated above, unicef create a campaign to stop child violence. In the video, they highlights “violence can mark children forever”. They also portrays david beckham in the video to make it more memorable. Child biolence must be stopped because it is a wring thing to do. Love your children.